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I’ve made PLENTY of mistakes, but I’ve also done lots of things well. Here are the top 10 best things I did for my business this year:
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I personally can’t live without some semblance of a daily routine. I’ve been self-employed for about one year now, and this is the overarching routine I’ve created for myself:
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As I reflect on my last 12 months in business, I am filled with gratitude for the incredible clients I’ve gotten to work with and the incredible readers (that’s you) I’ve gotten to write to each week. Here are just a handful of the projects I’ve had the privilege of working on this year.
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Just like in nature, there are seasons in business. When I made this seasonal mindset shift, I could finally breathe a sigh of relief.
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Preparing well in advance for the photos we wanted to take and the vibe we wanted to convey was key to achieving cohesive brand photos.
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The other day a friend asked me how to start a business when you don’t have a lot of extra cash lying around.
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Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.
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If you’ve spent any time lately scrolling through social media (which you probably have unless you have superhuman self restraint), chances are you’ve seen sponsored ads for AI software that writes your copy for you. Several people have asked me, “Will this stuff put flesh and blood copywriters like you out of a job, Micah?” […]
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For quite a while, I worked a normal 9-5 while moonlighting as a copywriter in the evenings. As my situation shifted and it became clear that something needed to change, I began to seriously consider going full time with copy. Here are three questions I asked myself to help with peace of mind: Do I […]
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STORY TIME! Once upon a time, over-eager Micah agreed to write a brand voice guide for someone she met on the internet. I sent across a project quote in the form of a mother-loving PDF, and they said it sounded good. I started writing. The day comes when I send them the brand voice guide. […]