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When I wrote my brand values, I wanted to make sure they were a bit, well, ~different~. I wanted them to stand out against others and to be actionable for me as a business owner.
Preparing well in advance for the photos we wanted to take and the vibe we wanted to convey was key to achieving cohesive brand photos.
Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.
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