read the POST

When I wrote my brand values, I wanted to make sure they were a bit, well, ~different~. I wanted them to stand out against others and to be actionable for me as a business owner.

The story behind my quirky brand values

read the POST

Writing good website copy is hard. Writing GREAT website copy is even harder and takes lots of practice. However, there are a few simple ways to upgrade your website copy today to make a notable difference in the way it looks, sounds, and converts browsers into inquiries or buyers.

5 Easy ways to upgrade your website copy

read the POST

While I’m not an expert or a career coach, I do have a few tips/thoughts on how to get started as a copywriter to share with you today:

How to Get Started as a Copywriter

read the POST

Karli Depanfilis is the brand and web designer behind Flair by KD. She struggled to articulate her services in a way that made sense, flowed, and wasn’t too wordy.

Client Case Study: Flair by KD

read the POST

Ashley Moore of Moore House Interiors needed a website that reflects the high-end nature of the work they do.

Client Case Study: Moore House Interiors

read the POST

Natalia wants to work specifically with mothers who are running small businesses, and needed copy that reflected and attracted that audience.

Client Case Study: Power Up Brand and Design

read the POST

Kyrsten Kano-Solana of Kyrsten Ashlay Photography is a serving clients in North Texas, California, and beyond. She’s been in business almost six years, but craved a website that could keep up with her growth and reflect her elevated, timeless, elegant approach. That’s kinda my cue.

Client Case Study: Kyrsten Ashlay Photography

read the POST

Meet Monica, a photographer for fun, authentic couples, and my web copy client! This is her Blossom Copy transformation story.

Client Case Study: Monica Cassell Photography

read the POST

I personally can’t live without some semblance of a daily routine. I’ve been self-employed for about one year now, and this is the overarching routine I’ve created for myself:

My Daily Routine as a Self-Employed Copywriter

read the POST

As the saying goes, “Hindsight is 20/20.” Growing up, I never knew what I wanted to be. I really didn’t. My parents were in ministry, which wasn’t a fit for me, and I honestly didn’t know much about the professional world until I graduated college. I stumbled through a series of less than stellar jobs […]

Three Reasons I was Destined to be a Copywriter