Blossom Copy CEO Micah Robbins holding a laptop

read the POST

Five small(ish) tweaks you can make on your website to improve conversions (and sales)

5 Website Copy Mistakes that Hurt Conversions

read the POST

The best decision I’ve made in my personal life

The best decision I’ve made in my personal life

Micah and Trey Robbins together in a park
Bride holding flowers

read the POST

I have written copy for dozens of photographers, and I’ve observed some common misconceptions about their websites that are hurting their businesses (or at least holding them back from where they could be).

Three misconceptions photographers have about their website that hurt their business

read the POST

As we cruise towards 2024, I wanted to take a sec to share an overview of my year in business in business with you.

My 2023 Business Year-End Recap

read the POST

Here are some of the factors I consider when deciding whether someone is a good fit to work with me on a copywriting project…

Choosing the Right People to Work With: Life’s too short to work with people who aren’t nice

read the POST

In this post, I’m going to break down the five types of emails you need in a successful (re: lucrative) email welcome sequence.

The Psychology Behind a Successful Email Funnel

read the POST

You know the saying ‘Show, don’t tell’? Yeah, I’m trying to be better about that. 😅 I’ve been in business three years and have some incredible client wins to showcase. First up: Mariah Althoff’s sales email sequence. Mariah is a graphic designer-turned-mentor for aspiring designers. She wanted to sell more of her signature design program “Ditch the […]

How I made my client $38K from 6 emails

read the POST

A mishmash of some of my accomplishments, reflections, joys, and challenges from the first and second quarter of 2022:

2022: Blossom Copy’s Q1 and Q2 in Review

Blossom Copy 2022 Year in Review

read the POST

Guess what? I’m pregnant! Woo! I can’t wait to meet our baby this October. Read about my journey and goals as a self-employed CEO.

Blossom baby on board!

read the POST

Just like in nature, there are seasons in business. You can’t be in all four at the same time! Which one are you in right now?

Seasons in business: The mindset shift that changed everything for me