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In this post, I’m going to break down the five types of emails you need in a successful (re: lucrative) email welcome sequence.

The Psychology Behind a Successful Email Funnel

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You know the saying ‘Show, don’t tell’? Yeah, I’m trying to be better about that. 😅 I’ve been in business three years and have some incredible client wins to showcase. First up: Mariah Althoff’s sales email sequence. Mariah is a graphic designer-turned-mentor for aspiring designers. She wanted to sell more of her signature design program “Ditch the […]

How I made my client $38K from 6 emails

Flowers on an archway

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When I wrote my brand values, I wanted to make sure they were a bit, well, ~different~. I wanted them to stand out against others and to be actionable for me as a business owner.

The story behind my quirky brand values

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When it comes to selling your product or service as an online entrepreneur, you best believe nobody is going to care about your “Why” if your “What” sucks. 

Hot take: Your WHAT is more important than your WHY

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The other day a friend asked me how to start a business when you don’t have a lot of extra cash lying around. 

How to start a business with very little money (I spent <$200 in the first 9 months!)

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I used to really struggle with social media as a business owner, particularly Instagram. Now? I freakin’ love it. Not just use it—love it! Here are three mindset shifts I’ve made in the last year that have REALLY helped me move past my hangups and enjoy the platform more: Social media is for being social […]

3 social media mindset shifts that changed everything for me

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Story time! On Friday, I opened up Instagram, expecting to do a lil scrolling, but my main feed wouldn’t load. It just kept saying “Could not refresh.” I tried all the conventional troubleshooting recommendations, but no cigar. And guess what? It still isn’t fixed a week later! I have a support ticket in to Facebook […]

Why you NEED to diversify your marketing efforts