Here's the thing:
I marry the art of writing with the science of writing by focusing a little less on fanciful prose, and a little more on defining, matching, and positioning your brand voice for success. Through years of working with clients in various creative industries, I’ve mastered the formulas and strategies that turn prospective clients into loyal customers.
Now when I say formulas, I mean writing formulas. As a homeschool kid, I spent most of my days reading and writing because, well, my mom wasn’t a big fan of math and science. The obsession stuck, and I went on to earn my bachelors degree in writing from Pepperdine University. Friends were constantly asking me to edit their papers, write their resumes, and spruce up their LinkedIn bios. I realized my skills met a need in the world: Helping people solve problems through writing.
I went on to work in digital marketing and social media management, and now run Blossom Copy (don't worry, I eventually learned how to balance an equation). I believe deeply in the power of small business, and consider it an honor to help you grow yours.
Gauchos every day of 5th grade
The Great Gatsby by F. Scott Fitzgerald
Watching The Office with my husband
rapid fire round:
I'M A FUN LOVIN' GAL, BUT I DON'T MESS AROUND WHEN IT COMES TO
Generosity of time and spirit
It pays to be kind
Follow up, follow through
Listen to understand first, not to fix
MICAH NAILED MY BRAND VOICE BETTER THAN I DO!
My email funnel was lacking personality or true strategy. Words are not my thing but I know how important my email marketing is, so making the investment was a no-brainer. Micah nailed my brand voice better than I do! She wrote emails I actually *want* to read and I know my audience will feel the same. Not only will these improve my overall open rates, but I know they will make me SALES because my content stands out from the typical generic newsletter I'm subscribed to.
-Mariah Althoff, Graphic Designer
MICAH IS BASICALLY A COPYWRITING MAGICIAN!
Writing my own copy for my website was just PAINFUL. Micah was able to take exactly what I wanted to say, but couldn't, and turned it into something beautiful that I am proud to share. I wanted to cry, it was so perfect. I am proud for others to view my website now that I have an ‘about me’ section that isn't BLAH anymore!
-Gabrielle McVey, Archer and Stone Media
IT'S LIKE YOU WERE INSIDE MY HEAD!
I knew I was missing something and wasn't selling what I was offering to it's full potential. Micah perfectly articulated everything in a few weeks that I had been working for months to say! The moment I read it, I knew. It was like you were inside my head! I feel confident in the copy that you've provided and can't wait to get it all completely set up on the site.
-Kat Smith, aWayAbroad