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As I reflect on my last 12 months in business, I am filled with gratitude for the incredible clients I’ve gotten to work with and the incredible readers (that’s you) I’ve gotten to write to each week. Here are just a handful of the projects I’ve had the privilege of working on this year.

2021 Copy Roundup

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When it comes to selling your product or service as an online entrepreneur, you best believe nobody is going to care about your “Why” if your “What” sucks. 

Hot take: Your WHAT is more important than your WHY

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Just like in nature, there are seasons in business. When I made this seasonal mindset shift, I could finally breathe a sigh of relief.

Seasons in business and why they matter

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Preparing well in advance for the photos we wanted to take and the vibe we wanted to convey was key to achieving cohesive brand photos.

How to plan your brand photoshoot

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These terms that get thrown around like loose change in the online business space. I get asked this question a lot, so let’s take a moment to clarify.

SEO Copywriting vs. Conversion Copywriting: What’s the difference and why does it matter?

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The other day a friend asked me how to start a business when you don’t have a lot of extra cash lying around. 

How to start a business with very little money (I spent <$200 in the first 9 months!)

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Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.

How to write your brand values

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I used to really struggle with social media as a business owner, particularly Instagram. Now? I freakin’ love it. Not just use it—love it! Here are three mindset shifts I’ve made in the last year that have REALLY helped me move past my hangups and enjoy the platform more: Social media is for being social […]

3 social media mindset shifts that changed everything for me

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Story time! On Friday, I opened up Instagram, expecting to do a lil scrolling, but my main feed wouldn’t load. It just kept saying “Could not refresh.” I tried all the conventional troubleshooting recommendations, but no cigar. And guess what? It still isn’t fixed a week later! I have a support ticket in to Facebook […]

Why you NEED to diversify your marketing efforts