read the POST
As the saying goes, “Hindsight is 20/20.” Growing up, I never knew what I wanted to be. I really didn’t. My parents were in ministry, which wasn’t a fit for me, and I honestly didn’t know much about the professional world until I graduated college. I stumbled through a series of less than stellar jobs […]
read the POST
As I reflect on my last 12 months in business, I am filled with gratitude for the incredible clients I’ve gotten to work with and the incredible readers (that’s you) I’ve gotten to write to each week. Here are just a handful of the projects I’ve had the privilege of working on this year.
read the POST
Today, I want to share a personal roundup of some of my favorite people, places, and things from the last 12 months.
read the POST
When it comes to selling your product or service as an online entrepreneur, you best believe nobody is going to care about your “Why” if your “What” sucks.
read the POST
This year was one for the books. Although I started freelance copywriting on the side in April 2020, I officially formed my LLC under Blossom Copy in January 2021 and took the business full-time.
read the POST
Preparing well in advance for the photos we wanted to take and the vibe we wanted to convey was key to achieving cohesive brand photos.
read the POST
Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.
read the POST
I used to really struggle with social media as a business owner, particularly Instagram. Now? I freakin’ love it. Not just use it—love it! Here are three mindset shifts I’ve made in the last year that have REALLY helped me move past my hangups and enjoy the platform more: Social media is for being social […]
read the POST
STORY TIME! Once upon a time, over-eager Micah agreed to write a brand voice guide for someone she met on the internet. I sent across a project quote in the form of a mother-loving PDF, and they said it sounded good. I started writing. The day comes when I send them the brand voice guide. […]
