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As I reflect on my last 12 months in business, I am filled with gratitude for the incredible clients I’ve gotten to work with and the incredible readers (that’s you) I’ve gotten to write to each week. Here are just a handful of the projects I’ve had the privilege of working on this year.
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When it comes to selling your product or service as an online entrepreneur, you best believe nobody is going to care about your “Why” if your “What” sucks.
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This year was one for the books. Although I started freelance copywriting on the side in April 2020, I officially formed my LLC under Blossom Copy in January 2021 and took the business full-time.
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Just like in nature, there are seasons in business. When I made this seasonal mindset shift, I could finally breathe a sigh of relief.
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Preparing well in advance for the photos we wanted to take and the vibe we wanted to convey was key to achieving cohesive brand photos.
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These terms that get thrown around like loose change in the online business space. I get asked this question a lot, so let’s take a moment to clarify.
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The other day a friend asked me how to start a business when you don’t have a lot of extra cash lying around.
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I work with a TON of wedding photographers on their websites. I also got married this year and understand what it feels like to choose a photographer. And I’ve learned a lesson or two about writing a strong photography website.
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Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.
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Alright, it’s time to get a little ranty on this lovely afternoon. Here’s one of my main pet peeves when it comes to people writing copy for or about their business (this could be on a website, in a caption, etc.): When solopreneurs use the plural tense (we, us, our) even though they are the […]