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When it comes to selling your product or service as an online entrepreneur, you best believe nobody is going to care about your “Why” if your “What” sucks. 

Hot take: Your WHAT is more important than your WHY

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This year was one for the books. Although I started freelance copywriting on the side in April 2020, I officially formed my LLC under Blossom Copy in January 2021 and took the business full-time.

2021: Blossom Copy’s Year in Review

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Just like in nature, there are seasons in business. When I made this seasonal mindset shift, I could finally breathe a sigh of relief.

Seasons in business and why they matter

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Preparing well in advance for the photos we wanted to take and the vibe we wanted to convey was key to achieving cohesive brand photos.

How to plan your brand photoshoot

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These terms that get thrown around like loose change in the online business space. I get asked this question a lot, so let’s take a moment to clarify.

SEO Copywriting vs. Conversion Copywriting: What’s the difference and why does it matter?

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The other day a friend asked me how to start a business when you don’t have a lot of extra cash lying around. 

How to start a business with very little money (I spent <$200 in the first 9 months!)

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I work with a TON of wedding photographers on their websites. I also got married this year and understand what it feels like to choose a photographer. And I’ve learned a lesson or two about writing a strong photography website.

4 Mistakes you might be making on your photography website

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Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.

How to write your brand values

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Alright, it’s time to get a little ranty on this lovely afternoon. Here’s one of my main pet peeves when it comes to people writing copy for or about their business (this could be on a website, in a caption, etc.): When solopreneurs use the plural tense (we, us, our) even though they are the […]

A simple tip for clearer copy

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Story time! On Friday, I opened up Instagram, expecting to do a lil scrolling, but my main feed wouldn’t load. It just kept saying “Could not refresh.” I tried all the conventional troubleshooting recommendations, but no cigar. And guess what? It still isn’t fixed a week later! I have a support ticket in to Facebook […]

Why you NEED to diversify your marketing efforts