Flowers on an archway

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Which comes first, copy or design?

Copy and Design: Which comes first?

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I have written copy for dozens of photographers, and I’ve observed some common misconceptions about their websites that are hurting their businesses (or at least holding them back from where they could be).

Three misconceptions photographers have about their website that hurt their business

Bride holding flowers

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Here are some of the factors I consider when deciding whether someone is a good fit to work with me on a copywriting project…

Choosing the Right People to Work With: Life’s too short to work with people who aren’t nice

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In this post, I’m going to break down the five types of emails you need in a successful (re: lucrative) email welcome sequence.

The Psychology Behind a Successful Email Funnel

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Veronica Frost is the lead interior designer of Diamonds in the Desert Design. She needed new website copy and fast!

Client Case Study: Diamonds in the Desert Interior Design

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been in business for years, but had always felt embarrassed about her website presence. It didn’t match the quality of her work.

Client Case Study: Kim Armstrong Interiors

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Catie DiMaggio is an aesthetician and educator who runs Catie D. Artistry. She specializes in eyelash extensions and has recently grown into mentoring other aspiring beauty biz owners through her signature suite of offerings.

Client Case Study: Catie D. Artistry

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A mishmash of some of my accomplishments, reflections, joys, and challenges from the first and second quarter of 2022:

2022: Blossom Copy’s Q1 and Q2 in Review

Blossom Copy 2022 Year in Review
Flowers on an archway

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When I wrote my brand values, I wanted to make sure they were a bit, well, ~different~. I wanted them to stand out against others and to be actionable for me as a business owner.

The story behind my quirky brand values

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Writing good website copy is hard. Writing GREAT website copy is even harder and takes lots of practice. However, there are a few simple ways to upgrade your website copy today to make a notable difference in the way it looks, sounds, and converts browsers into inquiries or buyers.

5 Easy ways to upgrade your website copy