Blossom Copy CEO Micah Robbins holding a laptop

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Five small(ish) tweaks you can make on your website to improve conversions (and sales)

5 Website Copy Mistakes that Hurt Conversions

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As we cruise towards 2024, I wanted to take a sec to share an overview of my year in business in business with you.

My 2023 Business Year-End Recap

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Here are some of the factors I consider when deciding whether someone is a good fit to work with me on a copywriting project…

Choosing the Right People to Work With: Life’s too short to work with people who aren’t nice

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Guess what? I’m pregnant! Woo! I can’t wait to meet our baby this October. Read about my journey and goals as a self-employed CEO.

Blossom baby on board!

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Just like in nature, there are seasons in business. You can’t be in all four at the same time! Which one are you in right now?

Seasons in business: The mindset shift that changed everything for me

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One of the biggest mindset shifts I’m working on right now is this: Time off serves your business, not detracts from it.

4 Simple ways to prepare your creative small business for time off!

Creative small business
Flowers on an archway

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When I wrote my brand values, I wanted to make sure they were a bit, well, ~different~. I wanted them to stand out against others and to be actionable for me as a business owner.

The story behind my quirky brand values

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Writing good website copy is hard. Writing GREAT website copy is even harder and takes lots of practice. However, there are a few simple ways to upgrade your website copy today to make a notable difference in the way it looks, sounds, and converts browsers into inquiries or buyers.

5 Easy ways to upgrade your website copy

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While I’m not an expert or a career coach, I do have a few tips/thoughts on how to get started as a copywriter to share with you today:

How to Get Started as a Copywriter

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Kyrsten Kano-Solana of Kyrsten Ashlay Photography is a serving clients in North Texas, California, and beyond. She’s been in business almost six years, but craved a website that could keep up with her growth and reflect her elevated, timeless, elegant approach. That’s kinda my cue.

Client Case Study: Kyrsten Ashlay Photography