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If you’ve spent any time lately scrolling through social media (which you probably have unless you have superhuman self restraint), chances are you’ve seen sponsored ads for AI software that writes your copy for you. Several people have asked me, “Will this stuff put flesh and blood copywriters like you out of a job, Micah?” […]

Will copywriting AI put copywriters out of a job?

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Ever get an inquiry through the contact form on your website and immediately think, “Um, this isn’t going to work?” Wanna know what causes this issue? Unclear copy. Chances are the copy on your website is too vague, particularly the questions you’re asking on your contact form. I see TONS of websites with contact forms […]

How to get better qualified inquiries

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As your own boss, it can be tempting to feel like it’s never okay to really, truly take time off from your creative small business; Like if you do, the business you’ve invested so much time and energy into building will come crumbling down around you. No pressure. One of the biggest mindset shifts I’m […]

How to prep your creative small business for time off

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You’ve probably heard the term ‘conversion rate’ thrown around left and right online. If you’re like me, you just sort of…ignored it for as long as you could. Then I started my own creative small business and had to know if the stuff I was doing online was actually, well, working. So what exactly does […]

Conversion Rate: Demystified

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For quite a while, I worked a normal 9-5 while moonlighting as a copywriter in the evenings. As my situation shifted and it became clear that something needed to change, I began to seriously consider going full time with copy. Here are three questions I asked myself to help with peace of mind: Do I […]

3 Questions to ask yourself before leaving your 9-5

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This might come as a bit of a shock, but I’m not an overnight, raging business success.  I studied creative writing in undergrad but drifted away from writing after graduation. I lived abroad, had desk jobs, a handful of unpaid internships, and even worked at a pizza parlor. But the itch to write never left […]

This might come as a bit of a shock…

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STORY TIME! Once upon a time, over-eager Micah agreed to write a brand voice guide for someone she met on the internet. I sent across a project quote in the form of a mother-loving PDF, and they said it sounded good. I started writing. The day comes when I send them the brand voice guide. […]

The biggest mistake I made at the start of my biz (and what I learned from it)