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When it comes to selling your product or service as an online entrepreneur, you best believe nobody is going to care about your “Why” if your “What” sucks.
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This year was one for the books. Although I started freelance copywriting on the side in April 2020, I officially formed my LLC under Blossom Copy in January 2021 and took the business full-time.
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Just like in nature, there are seasons in business. When I made this seasonal mindset shift, I could finally breathe a sigh of relief.
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Preparing well in advance for the photos we wanted to take and the vibe we wanted to convey was key to achieving cohesive brand photos.
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The other day a friend asked me how to start a business when you don’t have a lot of extra cash lying around.
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I work with a TON of wedding photographers on their websites. I also got married this year and understand what it feels like to choose a photographer. And I’ve learned a lesson or two about writing a strong photography website.
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Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.
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I used to really struggle with social media as a business owner, particularly Instagram. Now? I freakin’ love it. Not just use it—love it! Here are three mindset shifts I’ve made in the last year that have REALLY helped me move past my hangups and enjoy the platform more: Social media is for being social […]
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Alright, it’s time to get a little ranty on this lovely afternoon. Here’s one of my main pet peeves when it comes to people writing copy for or about their business (this could be on a website, in a caption, etc.): When solopreneurs use the plural tense (we, us, our) even though they are the […]