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Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.
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Alright, it’s time to get a little ranty on this lovely afternoon. Here’s one of my main pet peeves when it comes to people writing copy for or about their business (this could be on a website, in a caption, etc.): When solopreneurs use the plural tense (we, us, our) even though they are the […]
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If you’ve spent any time lately scrolling through social media (which you probably have unless you have superhuman self restraint), chances are you’ve seen sponsored ads for AI software that writes your copy for you. Several people have asked me, “Will this stuff put flesh and blood copywriters like you out of a job, Micah?” […]
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Have you ever scrolled to the price portion of a sales page, and it says something like this… In this course, you’ll get access to:12 Video modules ($1,200 value)10 PDF worksheets ($800 value)6 Coaching calls ($1,500 value)BUT I’m giving it all to you for just $700! That’s an 80% discount! BARF. Not only is this […]
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Ever get an inquiry through the contact form on your website and immediately think, “Um, this isn’t going to work?” Wanna know what causes this issue? Unclear copy. Chances are the copy on your website is too vague, particularly the questions you’re asking on your contact form. I see TONS of websites with contact forms […]
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You’ve probably heard the term ‘conversion rate’ thrown around left and right online. If you’re like me, you just sort of…ignored it for as long as you could. Then I started my own creative small business and had to know if the stuff I was doing online was actually, well, working. So what exactly does […]
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Ever asked a client to write a testimonial, and they wrote something like this: “Micah was great! She was really cool”? Of course this sort of testimonial makes us feel warm and fuzzy, but it doesn’t do much to compel potential clients to work with us. Why? Because it doesn’t show a transformation. Great testimonials […]
