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Writing good website copy is hard. Writing GREAT website copy is even harder and takes lots of practice. However, there are a few simple ways to upgrade your website copy today to make a notable difference in the way it looks, sounds, and converts browsers into inquiries or buyers.

5 Easy ways to upgrade your website copy

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While I’m not an expert or a career coach, I do have a few tips/thoughts on how to get started as a copywriter to share with you today:

How to Get Started as a Copywriter

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Karli Depanfilis is the brand and web designer behind Flair by KD. She struggled to articulate her services in a way that made sense, flowed, and wasn’t too wordy.

Client Case Study: Flair by KD

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Ashley Moore of Moore House Interiors needed a website that reflects the high-end nature of the work they do.

Client Case Study: Moore House Interiors

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Natalia wants to work specifically with mothers who are running small businesses, and needed copy that reflected and attracted that audience.

Client Case Study: Power Up Brand and Design

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Kyrsten Kano-Solana of Kyrsten Ashlay Photography is a serving clients in North Texas, California, and beyond. She’s been in business almost six years, but craved a website that could keep up with her growth and reflect her elevated, timeless, elegant approach. That’s kinda my cue.

Client Case Study: Kyrsten Ashlay Photography

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Meet Monica, a photographer for fun, authentic couples, and my web copy client! This is her Blossom Copy transformation story.

Client Case Study: Monica Cassell Photography

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I personally can’t live without some semblance of a daily routine. I’ve been self-employed for about one year now, and this is the overarching routine I’ve created for myself:

My Daily Routine as a Self-Employed Copywriter

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As the saying goes, “Hindsight is 20/20.” Growing up, I never knew what I wanted to be. I really didn’t. My parents were in ministry, which wasn’t a fit for me, and I honestly didn’t know much about the professional world until I graduated college. I stumbled through a series of less than stellar jobs […]

Three Reasons I was Destined to be a Copywriter

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As I reflect on my last 12 months in business, I am filled with gratitude for the incredible clients I’ve gotten to work with and the incredible readers (that’s you) I’ve gotten to write to each week. Here are just a handful of the projects I’ve had the privilege of working on this year.

2021 Copy Roundup