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Kyrsten Kano-Solana of Kyrsten Ashlay Photography is a serving clients in North Texas, California, and beyond. She’s been in business almost six years, but craved a website that could keep up with her growth and reflect her elevated, timeless, elegant approach. That’s kinda my cue.

Client Case Study: Kyrsten Ashlay Photography

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Meet Monica, a photographer for fun, authentic couples, and my web copy client! This is her Blossom Copy transformation story.

Client Case Study: Monica Cassell Photography

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This year we moved into our first home! Take a tour of the space, and get tips for decorating yours on-brand.

Home Office Tour (plus tips for styling yours)

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I’ve made PLENTY of mistakes, but I’ve also done lots of things well. Here are the top 10 best things I did for my business this year:

The 10 Best Things I did for My Business this Year

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I personally can’t live without some semblance of a daily routine. I’ve been self-employed for about one year now, and this is the overarching routine I’ve created for myself:

My Daily Routine as a Self-Employed Copywriter

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As the saying goes, “Hindsight is 20/20.” Growing up, I never knew what I wanted to be. I really didn’t. My parents were in ministry, which wasn’t a fit for me, and I honestly didn’t know much about the professional world until I graduated college. I stumbled through a series of less than stellar jobs […]

Three Reasons I was Destined to be a Copywriter

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As I reflect on my last 12 months in business, I am filled with gratitude for the incredible clients I’ve gotten to work with and the incredible readers (that’s you) I’ve gotten to write to each week. Here are just a handful of the projects I’ve had the privilege of working on this year.

2021 Copy Roundup

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Today, I want to share a personal roundup of some of my favorite people, places, and things from the last 12 months. 

My 2021 Favorites

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When it comes to selling your product or service as an online entrepreneur, you best believe nobody is going to care about your “Why” if your “What” sucks. 

Hot take: Your WHAT is more important than your WHY

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A list of a few items (almost) any entrepreneur would love to receive this season!

Holiday Gift Guide for Entrepreneurs