Client Challenge: Shauneen and her family were starting their very own Australian Labradoodle breeding company based out of their home in Canada. Her web designer is a friend and partner of mine, and referred her to me to help build a strong messaging foundation for the new business.
My Solution: The hardest part of this project was not buying a Labradoodle puppy! And I'm not even a dog person. I'm so proud of the warm, familial tone we achieved and the final result.
Client Challenge: Shannon is a farmer florist in North Texas. She grows her own fresh, sustainably-cut flowers to sell and to use in floral arrangements for clients. She knew her Wordpress site felt a little...flat and tired. She needed a fresh set of eyes to make it blossom (sorry, couldn't help myself).
My Solution: Since this site was all about the joy and beauty of local, sustainable flowers, I needed to make sure the wording was upbeat and fun to read. I believe Shannon's incredible personality shines through each word, and she has received countless compliments on her copy from those in her industry and beyond.
Client Challenge: Melissa is a self-taught photographer who teaches other small business owners (particularly makers and artisans) how to take photos for their business (we all know how overwhelming it can feel to constantly create visual content!).
My Solution: I struck a can-do tone that empowers and encourages even the most trepidatious small business owner to believe in their ability to take great photos of themselves and their work. We incorporated a magical, whimsical tone throughout to mimic the spunk and personality Melissa brings to the table!
Client Challenge: Emilie Arseneau is the founder and CEO of Wildflower Professional Organizing, an in-home organizing company based in the Niagara region of Canada. She needed an elevated website that reflects the luxury experience she offers her clientele.
My Solution: I wrote a high-end yet approachable website that helps people grasp the quality she offers as an organizer and conveys the value behind the price tag.