I have written copy for dozens of photographers, and I’ve observed some common misconceptions about their websites that are hurting their businesses (or at least holding them back from where they could be). Let’s dive in:

01. “My art speaks for itself.”

No, it doesn’t. If you’re charging four figures for a service, you can’t rely on a pretty portfolio/gallery alone to do the selling. You need to justify your pricing IN WORDS. What makes you different? What deliverables do you provide? What’s the client experience like? What personality do you bring the the table? Your art may be beautiful, but you need to tell people what to DO about it.

02. “My style is my differentiator. No one else has it.”

Yes, they do. I’m sorry, but you did not invent light, airy, natural photos (just like I didn’t invent funny, compelling copy). People can find another photographer with your style, which is why your website needs to SOUND unique and tell your one-of-a-kind story. No one else has that or ever will have it. You have a monopoly on your story.

03. “I can’t afford to invest in website copy.”

The cost of custom website copy is less than or equal to the cost of ONE wedding booked, but you can reap the benefits of it for YEARS to come. The ROI is there, just ask my past clients. You and your business are worth every penny.

“I just got off a consultation call, and the bride and groom were both raving about my copy! They said ‘The writing really drew us in and had a voice we connected with.’ It turned into a $7K booking!” –Monica Cassell, Wedding Photographer (my web copy client)

Feeling the pull to work together?

Don’t let these misconceptions hold you back from achieving your business goals. Inquire now and let’s write your dream website.