An email funnel (sometimes called an email sequence) is a fancy marketing term for a series of emails, written and ordered very strategically, that are designed to get the reader to take a certain action. Often this is a ‘soft action’ like signing up for a freebie, webinar, etc. or a ‘hard action’ like purchasing your product or service.
Email funnels are really important for the growth of an online business. They take the lead on a journey from ‘kinda sorta interested in you’ to ‘wait, I need to spend thousands of dollars on what you’re selling me.’ They are a bedrock of many, many successful marketing strategies.
One particular type of funnel is called an email welcome sequence. It is a lead’s first introduction to your brand. The purpose is to get them excited about your brand, familiar with opening your emails instead of hitting ‘delete’, and prime them to buy from you down the road.
In this post, I’m going to break down the five types of emails you need in a successful (re: lucrative) email welcome sequence. I’ll talk about the three things you need to do in each of these emails to increase your open rates, click rates, and conversion rates. You ready? Let’s dive in!
And there you have it! Follow this general flow, and you will have an email list full of subscribers who are excited about your brand and ready to keep hearing from you. PLUS, you’ll be absolved of the entrepreneurial guilt of not sending them anything after they download your freebie…win win. 🙂
If you need help visualizing the layout, download this email welcome sequence template I created:
If you have any questions about this outline, drop them in the comments below and I’ll do my best to get to them! You can also check out the video series I made on this topic over on my Instagram if you’re more of a visual learner.