How I made my client $38K from 6 emails

You know the saying ‘Show, don’t tell’?

Yeah, I’m trying to be better about that. 😅

I’ve been in business three years and have some incredible client wins to showcase. First up: Mariah Althoff’s sales email sequence.

Mariah is a graphic designer-turned-mentor for aspiring designers. She wanted to sell more of her signature design program “Ditch the Degree Design School”, a ~$1,000 online course. She’d been selling it via DIY email marketing with hit-or-miss results and knew it was time to bring in a pro.

We went through my process of research and discovery to distill her brand voice and take the reader on a journey from initial brand discovery to purchasing a larger ticket item. I crafted a 6 part email sequence full of personality (she loves cats and Queer Eye GIFs) and research-based sales psychology. 

And you know what? IT WORKED.

In the year and a half she’s been running the sequence, she’s made $38,286 dollars DIRECTLY from it.

It has a 91% open rate, a 74% conversion rate, a 5.8% click-through rate and a 5.8% cart conversion rate. THESE STATS ARE WAY ABOVE MARKET AVERAGE!

Most importantly, allowed her to take a 5 month maternity leave without having to worry about consistent income. She knew she had sales on lock in the background.

This is from a one time investment of around one thousand dollars. That’s a 3,700% ROI!

No sales calls necessary. No follow-up webinars or selling her soul on Instagram. No monthly retainers. Just good copywriting.