The Client:

Kyrsten Kano-Solana of Kyrsten Ashlay Photography serves clients in North Texas, California, and beyond. She takes a timeless, elevated approach to photography and never over-edits photos or follows passing fads.

The Challenge:

Kyrsten has been in business almost six years, but craved a more ‘grown up’ website that could keep up with her fast-paced growth and reflect her timeless, elegant approach to photography. That’s kinda my cue.

The Solution:

I really focused on putting the client first in this copy, because Kyrsten emphasizes and executes a stellar client experience in her business model. I wrote three pages of copy that layout exactly what happens when a lead inquires, and what to expect each step of the way. Pepper in some of her fun Kyrsten-isms and a gorgeous script font, and we’ve got ourselves a winner!

The Results:

Kyrsten loves her new site and regularly gets compliments on her “her” it sounds! In an oversaturated market such as wedding photography, she stands out as an expert. She’s already seen an increase in qualified inquiries, and perhaps most importantly, she feels confident shouting her URL from the rooftops.