As of writing this, I’ve been in business nearly four years. I’ve worked with over 100 clients and MOST of them have been incredible. But of course there are a few here and there that are, well, not so incredible…

Here are some of the factors I consider when deciding whether someone is a good fit to work with me on a copywriting project:

Email Etiquette:

Ask yourself: Do they respond politely in emails?

This means taking the time to write a thoughtful, cohesive, coherent response that addresses and acknowledges the email you crafted. Pay attention to this from the very start of the relationship, even before they book you for their project.

Attention to Detail:

Ask yourself: Do they fill out your inquiry form thoroughly?

You have selected and refined the questions on that form over the course of your years in business in order to ensure you can serve them well. So if they leave them blank or give one-word answers, that’s not a good sign.

Constructive Criticism Skills:

Ask yourself: Do they give respectful, helpful feedback during the revision process?

AKA something more than “I don’t like it…needs more oomf.” Giving constructive criticism is a skill, and it’s one you definitely want your clients to have!

Scope and Boundaries:

Ask yourself: Do they respect your boundaries and project scope?

Of course, you need to explain your expectations clearly once or twice at the start, but it’s not okay if they continue to break them. If you’ve told them, for instance, they need to make revisions inside a Google Doc, but they keep making them via email, that shows they are unwilling to listen to you.

Credit Where Credit is Due:

Ask yourself: Do they leave a testimonial when asked and credit you appropriately where necessary?

These are things that help your small business grow—don’t take them lightly.

What would you add to your list? I’d love to read below!