Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale: “We strive to accelerate and empower innovation and transformation in the lives of our clients.”

Ew.

But brand values are really important! They are a foundation, or a touchpoint, to return to when things get rough or you don’t know which path to take. I’ve returned to mine time and time again over the last year and a half as a compass to keep me grounded and moving forward at the same time! 

When I sat down to write my own brand values, I knew I wanted them to be relatable, digestible, and fresh (like me!). You can click here to read them. 

And if you’re ready to write your own, here are 10 prompts to help you get at the heart of what you truly value and prioritize as a business owner:

1. What makes you mad?
2. What is an industry practice you can’t stand?
3. How would your closest friends describe you?
4. What words or phrases keep coming up in your client testimonials?
5. What quotes or sayings inspire you? Why?
6. What is a foundational element of your client experience?
7. What content of yours (captions, emails, blog posts, etc.) sounds most “you”? Why?
8. Who do you look up to or admire? Why?
9. If nothing else, what’s one thing you want your brand to be remembered for?
10. When have you felt most disappointed in yourself? Most proud?

So stop overthinking and start writing those brand values TODAY!

P.S. Need help nailing your website, sales page, or email copy? Reach out here!