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When it comes to selling your product or service as an online entrepreneur, you best believe nobody is going to care about your “Why” if your “What” sucks. 

Hot take: Your WHAT is more important than your WHY

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This year was one for the books. Although I started freelance copywriting on the side in April 2020, I officially formed my LLC under Blossom Copy in January 2021 and took the business full-time.

2021: Blossom Copy’s Year in Review

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Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.

How to write your brand values

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STORY TIME! Once upon a time, over-eager Micah agreed to write a brand voice guide for someone she met on the internet. I sent across a project quote in the form of a mother-loving PDF, and they said it sounded good. I started writing. The day comes when I send them the brand voice guide. […]

The biggest mistake I made at the start of my biz (and what I learned from it)