I used to really struggle with social media as a business owner, particularly Instagram. Now? I freakin’ love it. Not just use it—love it! Here are three mindset shifts I’ve made in the last year that have REALLY helped me move past my hangups and enjoy the platform more:
As obvious as this sounds, I used to just post and ghost, and then wonder why no one was commenting on my great content?! Well, I realized it was because I was not commenting and engaging with other people’s great content! When I committed 10 minutes a day to engaging with other people on IG (without expectation), I saw my own engagement skyrocket! Remember, you get out what you put in.
2. There’s no such thing as a small audience
I used to get really discouraged when 20 people watched my Stories. Then I thought, “What if 20 people were in the room with me right now listening to me speak about copywriting? That would be incredible!” So now, no number is “small” to me. If one person watches my Story or engages with my poll, I rejoice! Literally, I celebrate. Because that is a human who actually gives a shit about what I’m saying. How incredible.
3. It’s okay for your audience to shift and change
I’ve had my IG account since college, so many of my followers were friends and family for a long time. Then I started my business and started posting about copywriting. I didn’t want to start and manage a separate business account. At first, no one seemed interested, because that’s not what they were used to or interested in. I felt really insecure. But slowly over time, my fellow business owners began to show up. They began commenting and telling me they enjoyed my content. And I kept going. The insecurity faded and you know what? I didn’t lose any real life friends either! They are really happy for me and my business, even if they can’t always relate.
What do you think? Can you relate? Come say hi over on IG and let’s do this thing together!
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