Ever get an inquiry through the contact form on your website and immediately think, “Um, this isn’t going to work?”

Wanna know what causes this issue? Unclear copy.

Chances are the copy on your website is too vague, particularly the questions you’re asking on your contact form. I see TONS of websites with contact forms that ask for, “Name, Email, Message.”

“Message?” That’s way too vague. That’s not going to result in the kind of leads you want in your inbox, and it’s wasting everybody’s time.

Instead, here are 10 specific questions you could add to your contact form to remedy this issue:

1. Tell me about your project
2. How long have you been in business?
3. What’s your Instagram handle? 
4. What’s your current website URL (if you have one)?
5. Have you ever worked with a (your professional title) before?
6. Why is now the right time to consider (your service)?
7. If we’re a good fit, are you prepared to make a (number) figure investment?
8. Where are you in your search for a (your professional title)?
9. What draws you to my work?
10. When are you hoping to start and/or finish this project?

Trust me, you’ll see a world of difference in the types of inquiries that come in, and your leads will be better prepared to book with you! So add them now, thank me later.

P.S. Need help nailing your website, sales page, or email copy? Reach out here!