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The Client:

Natalia Gaitan of Power Up Brand and Design is a fun, energetic brand and web designer for mompreneurs (that is, moms who also run businesses!). Originally from Colombia, she’s now living in Texas and loves to work with fellow native Spanish speakers.

The Challenge:

Natalia started out in business relatively recently. And as is often the case, your target audience often develops and changes at the start. She realized she wanted to work specifically with mothers who are running small businesses, and therefore needed copy that accurately reflected and attracted that audience.

The Solution:

This was such a fun project for me! I got to be playful, sassy, and very descriptive with the four pages of website copy I wrote for her. I incorporated lots of language working moms would be drawn to, like building a biz during nap time, juggling all the things, and the proverbial Target run. Obviously.

The Results:

Natalia has already seen a huge increase in qualified leads just a few months after hitting publish on her new website! As a non-native English speaker, she feels so much more confident in her online presence knowing all the grammar is correct and the message is calibrated for conversion.

“I was having trouble finding my brand voice and finding the right words to attract my dream clients. Your process is excellent and you are super responsive. You are truly talented with words and have a way of transforming generic ideas and concepts in to stories. I am excited to relaunch my website and start the new chapter of my business.”
-Natalia