The Client:

Kim Armstrong of Kim Armstrong Interiors leads a team of interior designers based in Dallas, Texas. She’s been in business for years, but had always felt embarrassed about her website presence. It didn’t match the quality of her work.

The Challenge:

She needed a fresh website with updated messaging to attract her dream clients (namely high-end residential clients looking for a unique space in their home).

The Solution:

I wrote website copy that’s at once fun and colorful like Kim but also luxurious and elevated like the service she provides. She is already getting more, better qualified inquiries from across the country since launching!

The Result:

Kim and her team were thrilled with the results and the ease of the entire process. She shares:

“We are redesigning our website and we needed short, informative, interesting verbiage to create action from people who get to our site. We’ve never worked with a copywriter before and it was everything we hoped for. You came up with ways of saying things that were concise, described our philosophy and got our personalities across.”