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Guess what? I’m pregnant! Woo! I can’t wait to meet our baby this October. Read about my journey and goals as a self-employed CEO.

Blossom baby on board!

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Just like in nature, there are seasons in business. You can’t be in all four at the same time! Which one are you in right now?

Seasons in business: The mindset shift that changed everything for me

Creative small business

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One of the biggest mindset shifts I’m working on right now is this: Time off serves your business, not detracts from it.

4 Simple ways to prepare your creative small business for time off!

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When I wrote my brand values, I wanted to make sure they were a bit, well, ~different~. I wanted them to stand out against others and to be actionable for me as a business owner.

The story behind my quirky brand values

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Writing good website copy is hard. Writing GREAT website copy is even harder and takes lots of practice. However, there are a few simple ways to upgrade your website copy today to make a notable difference in the way it looks, sounds, and converts browsers into inquiries or buyers.

5 Easy ways to upgrade your website copy

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While I’m not an expert or a career coach, I do have a few tips/thoughts on how to get started as a copywriter to share with you today:

How to Get Started as a Copywriter

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Karli Depanfilis is the brand and web designer behind Flair by KD. She struggled to articulate her services in a way that made sense, flowed, and wasn’t too wordy.

Client Case Study: Flair by KD

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Ashley Moore of Moore House Interiors needed a website that reflects the high-end nature of the work they do.

Client Case Study: Moore House Interiors

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Natalia wants to work specifically with mothers who are running small businesses, and needed copy that reflected and attracted that audience.

Client Case Study: Power Up Brand and Design

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Kyrsten Kano-Solana of Kyrsten Ashlay Photography is a serving clients in North Texas, California, and beyond. She’s been in business almost six years, but craved a website that could keep up with her growth and reflect her elevated, timeless, elegant approach. That’s kinda my cue.

Client Case Study: Kyrsten Ashlay Photography